An important pilgrimage centre in Kerala, it is also known as Malayala Pazhani, built in 1912. Gowreeswara temple is dedicated to Lord Muruka. The idle was installed by Sree Narayana Guru. The Temple maintained by Vinjana Vardhini Sabha (V.V. Sabha). To see Cherai at her best come during the festival. The trumpeting of more than 30 elephants and the magical sound of "Panchavaadya" and 'Kudamattam' , the spectacular view of celebratory fireworks.
A.S.V.D. Temple
There is one more famous temple in Cherai, which is Azheekkal Sree Varaha Devswam Temple. This exquisite temple was constructed in A.D. 1869. Azheekkal Sree Varaha DevaswamTemple is the only "Sampoornakshetra" in South India. This is the only temple in India where both the deities of Sree Varaha and Sree Venkateswara are installed side by side and worshiped as single moorthy (God). The famous temple "Ratha" (Chariot) is a rarity in temple architecture. This is the only chariot in the world, which runs on the rail. The festival takes place twice in a year. The chariot is pulled by devotees around the temple to the accompaniment of drum beats.